{"id":1286,"date":"2024-05-07T18:04:12","date_gmt":"2024-05-07T18:04:12","guid":{"rendered":"https:\/\/xilion.io\/blog\/?p=1286"},"modified":"2024-08-25T16:34:56","modified_gmt":"2024-08-25T16:34:56","slug":"explorando-la-transformacion-digital-en-tiendas-minoristas","status":"publish","type":"post","link":"https:\/\/xilion.io\/blog\/explorando-la-transformacion-digital-en-tiendas-minoristas\/","title":{"rendered":"Explorando la Transformaci\u00c3\u00b3n Digital en tiendas minoristas"},"content":{"rendered":"\n

\u00c2\u00a1Bienvenidos al futuro de la se\u00c3\u00b1alizaci\u00c3\u00b3n en el mundo minorista! La decisi\u00c3\u00b3n de adoptar una soluci\u00c3\u00b3n completamente digital comienza a partir de una necesidad esencial: mantener agilidad y estar actualizados al momento de presentar ofertas y precios. \u00c2\u00bfEl resultado? Una soluci\u00c3\u00b3n que dej\u00c3\u00b3 atr\u00c3\u00a1s los retrasos en la actualizaci\u00c3\u00b3n de etiquetas y carteles en papel en todas las tiendas a nivel nacional e internacional.\u00c2\u00a0 <\/p>\n\n\n\n

Este enfoque no solo mejora la experiencia de compra, sino que tambi\u00c3\u00a9n optimiza las estrategias de marketing<\/a> en cadenas como Sam\u00c2\u00b4s Club, asegurando que los productos y ofertas m\u00c3\u00a1s relevantes alcancen a su p\u00c3\u00bablico objetivo de manera eficaz.<\/p>\n\n\n\n

Transformaci\u00c3\u00b3n Digital <\/h3>\n\n\n\n

La se\u00c3\u00b1alizaci\u00c3\u00b3n digital en las tiendas de Sam\u00e2\u20ac\u2122s Club ha dado un salto enorme en los \u00c3\u00baltimos siete a\u00c3\u00b1os, desde simples pantallas hasta proyecciones de video en los pasillos. Para el 2024, el objetivo es tener casi 10 mil de estas se\u00c3\u00b1alizaciones.<\/p>\n\n\n\n

Con una clientela de m\u00c3\u00a1s de 40 millones en pa\u00c3\u00adses como Estados Unidos, M\u00c3\u00a9xico, China y Brasil, Sam\u00e2\u20ac\u2122s Club ha estado invirtiendo constantemente en su se\u00c3\u00b1alizaci\u00c3\u00b3n digital. En la actualidad, llega a unos 30 millones de espectadores cada mes.<\/p>\n\n\n\n

En 2016, ten\u00c3\u00adan alrededor de mil 300 se\u00c3\u00b1alizaciones digitales; para 2019, aumentaron a m\u00c3\u00a1s de 2 mil 600; en 2021, sobrepasaron las 3 mil 500, y este a\u00c3\u00b1o ya superan las 6 mil 400.<\/p>\n\n\n\n

Seg\u00c3\u00ban Michael Hiatt, gerente del Grupo de Medios de Sam\u00e2\u20ac\u2122s Club, con cerca de 22 millones de socios visitando cada semana, la se\u00c3\u00b1alizaci\u00c3\u00b3n digital es clave para educar a los clientes sobre los productos, soluciones y beneficios de la membres\u00c3\u00ada.<\/p>\n\n\n\n

Susie Opare-Abetia, CEO de Wovenmedia, empresa que presta servicios digitales a Sam\u00e2\u20ac\u2122s Club, destaca que estas se\u00c3\u00b1alizaciones digitales facilitan las decisiones de compra y hacen que la experiencia de compra sea m\u00c3\u00a1s placentera.<\/p>\n\n\n\n

Adem\u00c3\u00a1s de mejorar la experiencia de compra, aumentar las ventas y ser m\u00c3\u00a1s eficientes operativamente, Sam\u00e2\u20ac\u2122s Club tiene como objetivo ofrecer m\u00c3\u00a1s valor digital y apoyar las operaciones internas. En el \u00c3\u00baltimo a\u00c3\u00b1o, vieron un aumento del 13% en el n\u00c3\u00bamero de clientes, es por eso que contribuy\u00c3\u00b3 a un gran a\u00c3\u00b1o en t\u00c3\u00a9rminos de ingresos y membres\u00c3\u00adas con esta transformaci\u00c3\u00b3n digital. <\/p>\n\n\n\n

Se\u00c3\u00b1alizaci\u00c3\u00b3n digital por categor\u00c3\u00adas<\/strong><\/h3>\n\n\n\n
    \n
  • Electr\u00c3\u00b3nica<\/li>\n\n\n\n
  • Neum\u00c3\u00a1ticos y bater\u00c3\u00adas<\/li>\n\n\n\n
  • Gr\u00c3\u00a1ficos proyectados en el piso<\/li>\n<\/ul>\n\n\n\n

    Tipos de se\u00c3\u00b1alizaci\u00c3\u00b3n digital<\/strong><\/h3>\n\n\n\n
      \n
    • Pantallas de men\u00c3\u00ba de cafeter\u00c3\u00ada<\/li>\n\n\n\n
    • Pantallas de servicio de membres\u00c3\u00ada<\/li>\n\n\n\n
    • Gr\u00c3\u00a1ficos para video proyectados para \u00c3\u00a1rea de Scan & Go<\/li>\n\n\n\n
    • Gr\u00c3\u00a1ficos para video proyectados para publicidad<\/li>\n<\/ul>\n\n\n\n

      Sam\u00e2\u20ac\u2122s Club est\u00c3\u00a1 implementando el servicio de Scan & Go, que permite a los clientes escanear y pagar por sus productos sin necesidad de hacer filas ni tener contacto con el personal.<\/p>\n\n\n\n

      Para mejorar este servicio, Sam\u00e2\u20ac\u2122s Club utiliza proyectores montados en el techo para mostrar se\u00c3\u00b1alizaci\u00c3\u00b3n en el piso, guiando a los clientes hacia el pago autom\u00c3\u00a1tico.<\/p>\n\n\n\n

      Este formato de se\u00c3\u00b1alizaci\u00c3\u00b3n tambi\u00c3\u00a9n se utiliza para promocionar marcas y productos espec\u00c3\u00adficos a lo largo de los pasillos de la tienda. Este programa lo est\u00c3\u00a1n llevando poco a poco a m\u00c3\u00a1s tiendas, b\u00c3\u00a1sicamente, muestran el producto y su precio. Las proyecciones est\u00c3\u00a1n justo al lado de los productos que estamos promocionando.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Explora el futuro de la se\u00c3\u00b1alizaci\u00c3\u00b3n minorista, con soluciones digitales. Esta innovaci\u00c3\u00b3n mejora la experiencia de compra y optimiza las estrategias de marketing. <\/p>\n","protected":false},"author":1,"featured_media":1297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gobierno"],"yoast_head":"\nExplorando la Transformaci\u00c3\u00b3n Digital en tiendas minoristas - Xilion Blog<\/title>\n<meta name=\"description\" content=\"\u00c2\u00a1Descubre el futuro de la transformaci\u00c3\u00b3n digital con Sam's Club! 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